MuscalarPro - Digital Marketing & Brand Assets
Developing the digital presence for MuscalarPro, a Urolithin A supplement focused on healthy aging and mitochondrial health. This ongoing project spans website design, social media campaigns, Meta ads, and email newsletters, creating a cohesive brand experience across every customer touchpoint.
ROLE
CHALLENGE
Launch and grow MuscalarPro's digital presence by translating complex scientific research into engaging visual content. The goal was to educate consumers, build trust, and create a cohesive brand experience across web, email, social media, and paid advertising.
RESULTS
Achieved 2.48M+ overall content views across campaigns.
Reached 817K+ accounts through digital marketing initiatives.
Helped generate ₹1.56L+ in Amazon revenue.
Maintained an average ROAS of 1.20x for paid campaigns.
Simplifying the Science
MuscalarPro is powered by Urolithin A, a clinically researched ingredient that supports mitochondrial health through mitophagy. One of the biggest design challenges was making this science approachable for everyday consumers. Rather than overwhelming users with medical terminology, I focused on breaking down the product's benefits into clear visual narratives that explained how MuscalarPro works—from activating cellular renewal to supporting energy, endurance, and muscle strength over time.
Designing the Digital Experience
Alongside marketing campaigns, I designed the MuscalarPro marketing website, which is currently in development. The website brings together product education, scientific evidence, and campaign messaging into a single digital experience, helping users understand both the science and the benefits behind the product.
Building Multi-Channel Campaigns
I designed marketing assets across multiple platforms, including social media posts, Meta advertisements, and email newsletters. Each campaign communicated a different stage of MuscalarPro's journey—from activating mitophagy to improving cellular energy, endurance, and muscle strength—while staying visually consistent across channels.
Ongoing Impact
MuscalarPro is an ongoing project that continues to evolve through new campaigns, website development, and product launches. Working across web, marketing, and brand design has strengthened my ability to translate complex healthcare concepts into engaging digital experiences while building a scalable design system for future growth.
