PawsYears - Product Website & Marketing Assets
PawsYears is a canine longevity platform designed to help dog owners understand and support healthy aging at the cellular level. Built in Framer, the website combines scientific education, product storytelling, and responsive design to explain how PawsYears targets the biological drivers of aging through a multi-pathway longevity approach. The project also included social media campaigns created in Figma to educate pet owners and strengthen brand awareness across digital channels.
ROLE
CHALLENGE
PawsYears addresses a complex scientific topic: canine aging at the cellular level. The challenge was to explain concepts such as NAD+ restoration, mitochondrial health, telomere preservation, and multi-pathway longevity interventions in a way that felt trustworthy, easy to understand, and emotionally relevant to dog owners.
Rather than overwhelming users with technical terminology, the experience needed to answer a simple question:
“How can I help my dog stay healthier for longer?”
RESULTS
Built and launched a fully responsive Framer website.
549+ sessions and 433+ unique users recorded.
Achieved a 69/100 website performance score.
32.66% average scroll depth, indicating strong content exploration.
Communicating Complex Science
The core challenge was simplifying PawsYears’ multi-pathway longevity approach. The product targets six biological drivers of canine aging—including NAD+ depletion, mitochondrial dysfunction, inflammation, telomere attrition, cellular senescence, and genomic instability.
To make this approachable for pet owners, I structured the website around a three-stage educational journey:
Activation : Reawakens cellular pathways that support metabolism, cognition, and healthy aging.
Unlock : Activates longevity regulators that improve mitochondrial function, metabolic balance, and cognitive health.
Protection : Strengthens long-term resilience through NAD+ support, telomere preservation, joint health, and recovery.
Designing the Product Experience
I designed the website in Framer with a strong focus on creating an intuitive and educational experience for pet owners. Through a clear information hierarchy, responsive layouts, and modular content sections, I transformed complex scientific concepts into easy-to-understand narratives. Clean typography, structured spacing, and scalable design components helped establish a trustworthy digital experience while providing a flexible foundation for future product pages and marketing campaigns.
Extending the Brand Beyond the Website
In addition to the website, I created social media creatives in Figma and email newsletters in Mailchimp to support ongoing education and brand awareness campaigns.
The visual system was designed to remain consistent across:
Website content
Instagram posts
Educational carousels
Email newsletters
Campaign announcements
Longevity-focused awareness content
This ensured that users experienced the same brand language regardless of where they discovered PawsYears.
Ongoing Impact
PawsYears continues to evolve as a digital education platform for canine longevity. The project strengthened my ability to design research-driven experiences, simplify complex healthcare concepts, and build a cohesive brand system across both web and marketing channels.
It also demonstrated how thoughtful design can make advanced scientific topics feel accessible, trustworthy, and actionable for a broader audience.
